Sephoria skin care is planning to change its brand name to skin care in an effort to compete with a growing number of dermatologists.
According to a report by The Associated Press, the company is preparing to introduce a new brand to compete against the likes of Nordstrom, Ulta and Home Depot, which have all adopted skin care products to try and get the word out about its products.
The change is part of a larger strategy Sephoros plans to adopt to make its products more appealing to consumers, and also to appeal to the millennial generation, according to The AP.
It has long offered its products in a range of skincare styles and products.
Its products are marketed to young people, with products like the Skinfood Moisturizer, which uses a natural moisturizer and fragrance blend to boost moisture and moisturize skin.
Its products are often touted as being “natural” and “healthy,” but many consumers feel that these products are designed to be marketed toward women, the AP said.
The company’s first skin care product, the S.M.A.C.H. Cream, which was launched in the U.S. in 2015, has been highly praised by consumers, but has also drawn criticism for its use of artificial ingredients and harsh ingredients like sodium laureth sulfate, a chemical that can damage skin.
Some people also argue that its products are not as hydrating as the products of its competitors, including brands like Home Depot and Ulta.
Sephoras founder and CEO Eric Lafforgue told the AP that the company had been working to change the way it markets its products, which he described as a more personal approach.
“We are trying to be more comfortable with the fact that our products are really natural and really hydrates skin,” Laffergue said.
“That’s why we are making the decision to make the change and make a name change.
It’s something that we’re looking forward to doing.”