Urban Skin Care founder and owner Ryan Tice says he is removing all of his makeup from the shelves of his New York City-based shop.
“I want to make a point that this is not a cosmetic solution for the modern woman.
We want to offer the same products that are used for beauty and personal care, but also be aware that makeup can be used for other things as well,” Tice told ABC News.”
This is about the environment, about the sustainability of the planet, about caring for the planet.”
Tice told the network he is trying to be more environmentally conscious by getting rid as much makeup out of the store as possible.
He said the store has already gone back to its “natural” products, including makeup remover, conditioner and hair spray.
He has also stopped using facial oils, which he used to treat his acne, and will instead use oils from local organic farmers.
He told ABC that the store’s health department is aware of his decision, but that it does not appear to be affecting sales.
Tice said the “natural products” that he is pulling from the store are those that are made with animal ingredients, which are “humane” and have been proven to reduce skin cancer rates.
He added that he will continue to make his own products.
Tices website offers a number of health-focused products and his products are also featured on ABC Health.
For example, the store sells a skin care mask, facial balm and shampoo, among other products.ABC News’ Mike Groll contributed to this report.