Avon Skin Care has released the official guidelines for applying its skin care products to protect skin from the elements.
The skin care company said it would now allow users to use a mask or sunscreen if they want to protect their skin from sunburn and other sun-related injuries.
The new guidelines were published online on Thursday.
Avon has introduced the products in the UK as part of its flagship skincare range.
Avon said the new guidelines had been developed in partnership with a large UK-based company called Snail which specialises in skin care for people aged between 16 and 74.
Snail’s products include the Aqua Beauty Skin Care Mask, Avon Pure Spot and Avon Spot, and the Aqua Skin Care Spray, Aqua Spot Spray and Aqua Spot Water.
While the guidelines for the masks and sprays have not been published yet, Avontail said it wanted to publish the guidelines “so that consumers can make informed choices and protect their health and wellbeing”.
The company said that its products would not be marketed to anyone under the age of 18 and had no advertising plans.
Avontai said it planned to “review” the guidelines in coming months.
The company has previously said that people should not use sunscreens in summer because they can cause sunburn.
More from the Irish Times: More than 10,000 people have taken to Twitter in the last week to share their views on the guidelines, which are a response to a petition which asked Avon to remove the masks from the UK.
The hashtag AvonSkinCareUK was used by users across the UK on Friday.
Many users said they were disappointed that Avon was removing the masks but were surprised by the company’s statement.
“I think they need to consider whether they are going to take it on board, because the products that are on offer have already been proven to be safe,” said one Twitter user.
Another said that while the masks were safe, she did not think they were suitable for use in summer.