Israel has launched the first national testing program for skincare products, hoping to identify products that may be more effective for women.
A new program launched last week will test products from eight brands, including Gillette, GNC, L’Oreal, Old Navy, Nivea, Zegna, Revlon and many more.
“We are looking at a whole range of products that are currently available, and the program will look at what are the most effective ones for women,” said Health Minister Yuli Edelstein.
A key component of the testing is that each product will be tested by a specially trained doctor who will then test it by using a device to record its composition and ingredients.
“The tests will be very objective, and will focus on the ingredients and the chemistry,” Edelsteins said.
Health Minister Yulsman Shachar said that the program is part of the countrys plan to modernize its economy.
The ministry said the goal is to provide a more affordable and effective product choice for women, who are expected to make up over half of Israel’s population of 8 million.
The government has said that its goal is for the program to be completed by the end of 2018.
The program, called SkinCare, is expected to cost Israel $100 million over the next two years, with an additional $70 million allocated for the next six years.
The goal is also to test as many as 50,000 products per year, with the goal of testing at least 500 products by 2020.